Many Vehicles Still Wear Front ‘Bras’; You Just Can’t See Them

Many Vehicles Still Wear Front ‘Bras’; You Just Can’t See Them

Wards Dealer Business – If you haven’t lately seen a vehicle wearing a front-end protective bra, as the street once called them, it’s not that they’ve disappeared. It’s that they’ve gone clear and almost invisible. Commonly referred to today as “clear bras,” it...
Used-Car Leasing Sets Dealership Group Apart

Used-Car Leasing Sets Dealership Group Apart

Wards Dealer Business – In a pioneering move, the 10-store Van Horn Group now leases used cars. The 10-store dealership group in Plymouth, WI, began doing it to serve more customers and expand its pre-owned vehicle inventory, says Mark Watson, vice...
We Always Need be Reminded

We Always Need be Reminded

by Brendan Hurley, President at 14 AutoMall and co-founder TrafficControlCRM.com —  A friendly and perhaps timely reminder – your best prospects are the customers with whom you already have a relationship. At some point in the past, you earned their business and...
Focus on Dealership F&I Process Accountability for a Better PVR

Focus on Dealership F&I Process Accountability for a Better PVR

Dealer Marketing Magazine, by Jim Maxim, Jr. – Too often during the F&I process, especially during busy days, we presume, jump to conclusions, and rush. Skipped steps and product descriptions given by rote shortchange customers, so they may not hear about...
Why You Need Rapid Reconditioning

Why You Need Rapid Reconditioning

AutoSuccess, by Dennis McGinn — If you can’t measure recon speed and maintain process accountability accurately, any cycle time your team offers is just a wild guess. In our experience, most such “estimates” are 10 to 15 days off from reality. Strive for a...