In A/B testing over five months, dealers using the new Fidelis PPM plan with Fixed Ops Pros’ fluid services program – when compared to a traditional Fidelis PPM not having this benefit – increased customer upsell to $131 versus $70, per repair order.
SCOTTSDALE, AZ, June 1, 2018 — Fidelis PPM, the leading provider of brand-building, revenue-generating prepaid maintenance (PPM) programs, has teamed with Fixed Ops Pros to increase maintenance upsell revenue for auto dealers who sell or pre-load vehicles with Fidelis PPM’s discount-priced vehicle maintenance services.
Fidelis PPM plans now include a complete vehicle fluids check and diagnostics report as part of traditional oil change and other routine maintenance services in Fidelis PPM discount-priced service plans.
The opportunity from this plan for dealers offering it to customers is all upside. AAA notes interesting facts to support this:
- 56% of Americans skip or delay recommended vehicle maintenance or repair
- 80% of brake and transmission fluid maintenance needs are missed by motorists
More than $80 billion in unrealized revenue drove out of automotive service departments last year because dealers did not check customer vehicle’s brake, power steering, and differential fluids. Age, heat, humidity, moisture, and other conditions cause these fluids to lose their vital performance additives. This new Fidelis PPM benefit encourages customers to have that maintenance done when at their dealership, which helps dealers capture that additional business.
“It is humanly impossible to identify the health of these additives by smell or touch without testing them in the field or sending samples to the lab, but for Fidelis customers, we bring the lab to the dealership where we test these fluids properly,” says Fixed Ops Pro President Joe Perez.
“Our resulting V-Health Report,” Perez adds, “gives the dealer third-party validity and confidence for recommending fluid services when warranted and helps their customers decide whether to have these fluids revitalized and replenished.”
Dealers see 70% of customers using Fidelis PPM plans with this additional benefit asking to have this fluid service done.
Fidelis PPM President Ryan Williams points out that in A/B testing over five months, dealers using the new Fidelis PPM plan with Fixed Ops Pros’ fluid services program – when compared to a traditional Fidelis PPM not having this benefit – increased customer upsell to $131 versus $70, per repair order.
“This is a significant and robust upsell advantage for dealers who sell or pre-load cars with our prepaid maintenance plan, which is now bundled with Fixed Ops Pro’s service,” Williams says.
Fidelis PPMs retain 65% of plan users for up to five years, creating tremendous customer retention and upsell of $131 per repair order.
About Fidelis PPM
Fidelis PPM, a CU Direct company, turns prepaid maintenance into a brand-building, revenue-generating retention machine. Developed by dealers, Fidelis PPM knows the importance of substantiating ROI from its products. Powered by Driv Customer Retention Software, Fidelis PPM provides an easy-to-use interface for at-a-glance tracking of dealers’ ROI on their PPM program. For more information, visit www.getfidelis.com or email Williams at email@example.com