PALO ALTO, CA, January 10, 2019 – Rapid Recon, the established standard in Time-to-Line (T2L) workflow™ software and reconditioning center transformation, announced today the release of its updated ground-breaking work, RECON T2L, the Starting Line for Reversing Margin Compression.

Written by Rapid Recon founder and chief executive officer Dennis McGinn, this inspirational “how-to” reconditioning best practices guidebook is updated for NADA ’19.

Readers will be encouraged and stirred to evaluate their existing reconditioning practices as dealers like them profiled in the book share how they transformation. The easy-to-read text includes ample financial analysis, in tables and charts, to help dealers compare their current recon practice output to output driven by T2L principles.

Dealers visiting Rapid Recon at NADA ’19, Booth 6653W, in San Francisco later this month may ask for a copy. Otherwise, the book is $59.

“Rapid Recon has grown 50 percent in the last 12 months as dealers continue to embrace our intuitive reconditioning software that reduces their recon times to just a few days, making recon more profitable for the dealership,” McGinn said. “Dealers using our workflow solution enjoy ROI results of $50 for each dollar spent on the software.”

Since launching Rapid Recon workflow software in 2010, more than 1,200 dealerships, major automotive groups, and independent and Buy-Here/Pay-Here dealerships have applied recon T2L principles. As a result, these dealerships’ transformed recon practices now get their cars from acquisition to sale-ready in just a few days, increasing inventory turn and improving gross margins.

Rapid Recon benchmarks and best practices help GMs, used car managers, and service managers fine-tune their reconditioning methods and efficiency to achieve faster time to market that retains vehicle gross. Visit Rapid Recon at NADA ’19 at Booth 6653W.